Isabella Pelle Beauty and Skincare Co

About Isabel
A self-professed card-carrying beauty junkie, twenty-four year-old Isabel Lahens admits she’s been addicted to beauty and skin care products since she can remember.

I was always interested in taking care of my skin and preventing aging - some might even say abnormally so. While most 16 year olds were interested in buying clothes and spending their money at the movies, I spent my very first paycheck entirely at a department store on a few expensive face and eye creams. I got more than a few raised eyebrows at home, but I think my obsessive interest in skincare paid off well in the end.

Many years and spent paychecks later, Isabel realized the beauty industry was being less than honest about their product claims.

I kept buying these creams that claimed to work miracles, but saw no such results from them. I spent tons of money on products I thought would work because they were from expensive name brands. In reality, I was spending 10 times the money for standard or slightly above standard moisturizer. These creams did nothing spectacular for my skin. They did nothing that regular moisturizer, at a fraction of the cost, wouldn’t have done.

How the cult products were born - The Idea

There are so many choices out there when it comes to skin care that it’s easy to get overwhelmed. If you’re like me, you want to know you’re spending your money on skincare that really delivers on its promises. You want results.

When it comes to skincare though, the majority of companies out there come up short. If its not ridiculous claims made using unproven ingredients, its very low active ingredient concentrations at a high price tag. I was certain the key was in using the right active ingredients at effective concentrations.

So I got to work.

The Formulas

My laboratory was my kitchen. After weeks of mixing and experimenting, I came up with several products I simply couldn’t get enough of. I quickly whipped up a huge batch and gave it out to all my friends and family to try. They fell in love with the products and it wasn’t long before they were knocking down my door for me to make them some more.

Extreme Anti-Aging Face Cream
My face has never looked so good. I was starting to get laugh lines and forehead wrinkles. I was surprised when after just a few weeks of use these wrinkles were all but gone. After 2 months, they are barely there. I am ecstatic! To think just a year earlier I was pricing out laser treatments and wincing at the price tag and possible side effects. I couldn’t imagine putting anything else on my skin.

Extreme Eye Rescue
I had a lot of small wrinkles around my eyes and really, really dark under eye circles. So dark actually that no amount of coverup worked, I always looked tired. When I started using this eye cream I can’t tell you how excited I was to have developed something that really worked. This eye cream dramatically reduced my dark circles as well as eye wrinkles. The thin skin around my eyes plumped up and my wrinkles are all but gone. Putting it on is the favorite part of my skincare routine. I love the way it feels when it goes on and I love what it does for my skin.

Extreme Pout Lip Balm
My lips have never been pinker or fuller. I put this on and within minutes, without any stinging or uncomfortable sensations my lips are much fuller and deliciously moist. This is a staple in my makeup bag, and I use it every single day. Really, truly- every single day. You can see my personal before/after on the homepage.

Extreme Pout Lip Gloss
I admit it, I am a plumping lip gloss junkie. Since I already wore so much of it, I decided to formulate a plumping lip-gloss with SUPER plumping abilities using the same amazing active ingredient I used in my face cream. A few batches later my lip-gloss was perfected and I was hooked – so were my friends. The active ingredient is an actual alternative to collagen injections. You can see why by taking a look at my personal before/after on the homepage. My lips look and feel absolutely amazing with this gloss; I wouldn’t dream of going out without it.

The Packaging

Active ingredients are the key to my product line, and they have to stay fresh in order to work, so this part was crucial. Not only would the packaging have to be practical, it also had to look as good as the products performed. It had to be both chic and functional.

I finally decided on white airless bottles with a treatment pump. This packaging keeps the active ingredients away from air, free from oxidation, and is also quite stylish. I steered clear of jars because they require having to touch the actual cream everytime you put it on – not only does this expose the product to air and shorten its shelf life, it also introduces the possibility of bacterial contamination.

Introducing the Isabella Pelle Skincare & Beauty Co.
The name was born out of a want to include an element of myself in the branding of the product line. So I paired my first name “Isabel” with the Italian phrase for beautiful skin “Bella Pelle”. I loved the name and soon the Isabella Pelle Skincare & Beauty Co. was born.

The positive response to my product line has been incredible. My friends and family did a great job of spreading the word and I was quickly selling out of stock online.

There's no better investment than yourself, and buying skincare that really works and makes a difference in your appearance is a great way to go about it. There’s no greater return on your money than looking great, and feeling even better.